|
Programme Name |
Sales & Marketing |
| Outcome |
- ·Be able to understand and apply all the various marketing techniques currently used in the business arena.
- Have the ability to follow the selling steps from marketing (first contact) through to the close.
- Be able follow through objections and continue with selling steps.
- Develop the ability to analyse and change a marketing approach if necessary.
|
| NQF Certification |
Our programmes are with in the National Qualifications framework and our recognised certificates are an incremental step towards a national diploma. The credits available are worked on the course outcome |
| NQF Level |
Level 5 |
| CONTENT |
Module No. |
Module Title |
Assessment Process |
1 |
The Sales Process & Telephone Skills
Understand and be able to identify the selling stages of the client and adapt accordingly to sales readiness. Also to have the ability to adapt to a focussed telephone call, sell the appointment and not the product / service |
- Questionnaire
- Case Study
- Demonstration
|
2 |
Selling Skills
Be able to understand and work out your own sales formula through monitoring and recording |
- Assignment
- Portfolio of evidence
|
| 3 |
Presenting your ideas
Be able to prepare and deliver a formal presentation to any size of group on a business topic.. Using you experience or knowledge on any business topic. Comply to the standards of Formal Presentation Rating Chart |
- Assessed using rating chart to comply to standards
- Simulation
|
4 |
Self Management
Be able to demonstrate self discipline in the sales field, and develop the ability to project professionalism at all times |
- Demonstration
- Assignments
|
5 |
Advanced Sales & Marketing
What is our sales formula Buying & Selling motives Features & Benefits |
- Questionnaire
- Practical Work
|
6 |
Power Based Selling
The purpose of this module is to discuss power and its impact on Situational Leadership and Situational Selling |
|
| Assessment requirements: |
Pre-course Assessment for identity of specific needs of the learner |
| Accreditation requirements:
|
None at present |
Style of learning and training
|
- Action Learning
- Group Discussions
- Practical Work
- Assignment Work
- Instructor Comments
- Instructor Feed Back
- Syndicate work
|
| Assessment methods
|
Workshop comparative tests. On the job assignments. Role-plays questionnaires. |
| Relevance
|
Assessed with relevant organisational needs and objectives |
| Integration
|
Theory & Practice: Through the process approx. 60% practice – 40% theory.
Critical Cros field outcomes:Selling Ideas to people |
| Access
|
Entry requirements: Dependant on in-house classes Recognition of Prior learning: None Exemptions: None at present |
| Language policy |
Be able to speak and read English |
| Learning materials
|
Training manuals and reference books |
| Cost
|
R2 200.00 (Excl vat) |
| Training Venue |
In-house Training Only |
| Number of delegates |
Minimum of 8 Delegates Required |
| Duration |
2 Days |
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